Award-winning South African musician Ndivhudzannyi Ralivhona, known professionally as Makhadzi, has expressed her frustration at the disparity in ticket sales between her upcoming show and the recently announced Chris Brown concert.
The Limpopo-born star's disappointment stems from the slow uptake of tickets for her "One Woman Show" at the Peter Mokaba Stadium on December 21st, contrasting sharply with the rapid sell-out of Chris Brown's South African concerts.
Big Concerts announced last week that tickets for the first date of Chris Brown's show were completely sold out. The overwhelming demand prompted the addition of a second date, further highlighting the fervent interest in the international artist. This swift sell-out, achieved within just two hours, stands in stark contrast to Makhadzi's experience.
"South Africa ke (it’s) movie so nna I must take 10 years to sell out Peter Mokaba stadium. Chris Brown lamofa (you are giving him) two hours. Yoo Lenalede tshele (You have serious issues). Gale bona batho lena lebo hyper nyana shem (When you see people, just give nice vibes)," Makhadzi wrote in a recent social media post, expressing her disappointment. She believes the contrasting reception highlights a bias in favour of international artists over local talent.
Makhadzi's "One Woman Show" is a significant event, following the success of a similar performance in her hometown in Limpopo last year. That show was met with overwhelming enthusiasm, demonstrating the strong local support for her music and performances. This year's event at the larger Peter Mokaba Stadium promises an even grander spectacle, showcasing Makhadzi's exceptional musical talent and captivating stage presence.
The singer has been promoting her upcoming show alongside the recent release of her fourth studio album, Miracle Child. Released at midnight on Thursday, the album features collaborations with notable South African artists, including gospel star Lebo Sekgobela, music producer Master KG, and amapiano vocalist Nkosazana Daughter.
“The album has 21 songs, and I wrote all those songs. [It] is a reflection of my musical journey,” Makhadzi told Sunday World.
She described the album as a testament to her growth and evolution as an artist, reflecting on the challenges and triumphs of her career. “I’ve seen God taking me from the ground and elevating me to another level. It has been a long, challenging, yet fulfilling journey. I can only grow from here.”
Makhadzi's disappointment is not simply about ticket sales; it speaks to a larger concern within the South African music industry. She believes local artists deserve the same level of support and recognition as their international counterparts.
"It's really discouraging to see international artists selling out fast while we don't get the same support. It kills our industry. I hope this will one day change," she told ZiMoja.
Her plea for greater support for local talent resonates with many South African artists who face similar challenges in gaining widespread recognition and achieving comparable commercial success.
