Veteran South African DJ and Afrotainment boss, DJ Tira, is ready to set the record straight. The 48-year-old musician has launched a three-episode documentary series, Afrotainment Sgubhu Sase Dubane, airing on Channel O, which delves into his life, career, and the controversies that have surrounded him.
The series, which premiered on Saturday, 7 December, and will continue for the next two weeks, features DJ Tira, his wife Gugu Khathi, Dladla Mshunqisi, Danger, DJ Fresh, and many others who have played significant roles in his journey.
Speaking to Daily Sun about the documentary, Tira explained his motivation for sharing his life story: “I’ve always wanted to share my life’s journey and inspire those who come after me. It was also important for me to showcase Afrotainment as a label, where we come from and where we’re going.”
The series promises an intimate look into the inner workings of Afrotainment and the challenges faced in navigating the South African music industry.
A key element of the documentary is its direct confrontation of the controversies Tira has faced throughout his career. He made it clear that he doesn't shy away from difficult conversations or allegations.
“I think for me, it’s important to face whatever allegations that are out before you, especially if you know you’re clean and doing your best to work with musicians. Also that you’re trying to do the best you can. Mina angisabi lutho (I’m not afraid of anything),” he stated, expressing his confidence in his actions and his willingness to address any criticism head-on.
The documentary features a wide range of individuals who have been instrumental in Tira's success. He explained his approach to casting the series: “For me, it was a matter of bringing people I’ve worked with on my journey, people who have contributed to Tira and Afrotainment. It’s personal. I even brought in my mother in one of the episodes. I can’t wait to see the next episodes. I know it will be fun.”
This personal touch promises to offer viewers a unique and intimate perspective on Tira’s life and career.
Reflecting on his 24 years in the music industry, Tira shared his perspective on his journey:
“My journey in the industry has been quite smooth. Bumpy roads here and there and turbulence is always there. However, I’ve just lived a simple life as a young boy from KwaHlabisa who moved to Durban to study and fell in love with music. And now, DJ Tira is still here. Afrotainment is still making hits, no scandals,” he said, highlighting his resilience and continued success.
The documentary series promises to be a compelling watch, offering a candid and insightful look into the life and career of one of South Africa’s most influential musicians.
