SABC Responds to Petition Urging the Continuation of Afrikaans Soapie, 7de Laan, Amidst Job Loss Concerns
The South African Broadcasting Corporation (SABC) has finally addressed the recent petition that aims to save the popular Afrikaans soap opera, 7de Laan. The petition gained traction shortly after the channel's announcement that the long-running show would be discontinued by December.
Caroline Phalakatshela, a publicity specialist at SABC2, responded to the petition, stating that saving the show would require nothing short of a miracle. She emphasized that the decision to cancel the series was based on business considerations, including viewership ratings and the financial state of the network. Phalakatshela explained that SABC2 could no longer sustain the costs associated with producing 7de Laan, considering the decline in viewership numbers over the years.
"For 7de Laan to be viable, it would need to attract double the audience it currently has while simultaneously reducing production costs to ensure a positive return on investment. Unfortunately, we do not foresee this happening in the near future, as the channel has been closely monitoring the show's performance for several years," Phalakatshela stated.
The petition, initiated by Jermaine Christians and loyal fans of the show, highlights concerns about the suppression of the Afrikaans language and the potential job losses resulting from the cancellation. To date, the petition has garnered an impressive 36,597 signatures.
Christians and supporters of 7de Laan argue that the decision goes beyond affecting the show's dedicated viewership; it also has broader implications for the Afrikaans community. The soap opera is renowned for its extensive roadshow campaigns, which provide opportunities for fans and viewers to engage directly with the cast and crew. They urge the SABC to reconsider its choice and renew the series, emphasizing that its success stems from its relatable storylines, multiculturalism, and its ability to cater to the needs of a diverse South African audience.
Jermaine expressed deep concerns about the potential job losses, particularly in a country already grappling with a struggling economy. He lamented the prospect of approximately 120 individuals being left unemployed, emphasizing that the impact extends far beyond mere entertainment value. According to him, 7de Laan represents a beacon of hope for many, and its cancellation would be disheartening.
Jack Devnarain, Chairman of the South African Guild of Actors, also criticized the SABC's decision. He highlighted the distress faced by vulnerable freelance actors who are diligently fulfilling their contractual obligations, only to face uncertainties due to the broadcaster's failure to meet its commitments to commissioned productions.
The fate of 7de Laan remains uncertain, as the petition continues to gain momentum. Fans, industry professionals, and concerned individuals are eagerly awaiting further developments, hoping for a positive outcome that will not only safeguard the show but also address the job security of those involved in its production.
